Google & Youtube
Advertising
Google Ads, which encompasses PPC advertising on both Google and Bing Ads, is widely regarded as the most lucrative and widely-used form of online advertising.
However, due to its complexity and constantly-evolving nature, effectively managing a Google Ads campaign can be a significant drain on time and resources.
- + Search Campaigns
- + Google Shopping
- + Youtube Ads
- + Google Display
- + Google Performance Max
- + Google In-App Ads
Our team of PPC specialists are always keeping up with the latest developments in platform technology.
We differentiate ourselves by taking a customized approach to each client’s PPC campaign. We invest significant effort in understanding the nuances and intricacies of your business, which allows us to craft tailored strategies that align with your specific goals and objectives.
Acquiring traffic through Google AdWords, PPC and social media ads is only half of the battle. We use proven principles from web design, psychology, and neuromarketing to test and improve the conversion rates of your website traffic.
Product making for friendly users
We execute our proprietary paid search strategies on key search engines such as Google and Bing. Our main deliverables include keyword research, ad copy, campaign management, reporting, and much more. Foma Media’s PPC strategies are based on extensive learnings from hundreds of companies and startups, and our team tailors the strategy to the unique needs of each partner.
Unlike search engine optimization (SEO), PPC execution requires a designated daily, weekly, and monthly budget. These ads often appear at the top of a SERP, and you only pay when users click on your ads. The PPC channel is unique because it has commercial intent, meaning customers are more likely to purchase your product or service from this channel. At Foma Media, we develop holistic strategies that tap into the unique benefits of various channels in order to pull the necessary levers to unlock sustainable, long-term growth.
Here at Foma Media, our PPC specialists all have a minimum of 5 years of experience and have worked across numerous industries and clients. As a PPC management agency, we understand the full scale of a PPC strategy and treat it as a critical component of a brand’s growth digital marketing strategy.
Due to competition increasing over time, PPC costs have significantly increased. Without proper campaign structure, keyword research, bid strategy, and high-quality landing pages, PPC campaigns are sure to cost you more — but a ppc management company with deep channel expertise can help you unlock cost-effective and quick results even in the most saturated space. Partnering with an agency like Foma Media will guarantee you PPC services that are efficient and profitable.